I didn’t start in styling. I spent years working in business, helping people get clear on how they show up and how they’re perceived, and I kept noticing the same thing: people could be capable and experienced, but the way they presented themselves didn’t always reflect that. Not because they didn’t care, but because they didn’t know how to translate it.

Clothes became something functional and rushed, often just “good enough”, creating a quiet disconnect in how people carried themselves and how much effort getting dressed required. That’s what led me here, not a love of trends, but an interest in helping people recognise what already works and build around it in a way that feels natural.