As a Gen X female, mum and business owner, I help brands speak to women over 45 through storytelling that feels real, not rehearsed. With more than two decades of experience working with businesses and over fifteen years in the digital visibility space, I’ve learned that what truly connects people to brands isn’t algorithms or trends - it’s authenticity.
Today, I collaborate with forward-thinking brands to create content and campaigns that sound human and resonate deeply with mature-aged women.
Brand Collaborator. Storyteller. Strategist.
As a digital strategist, I have spent my time helping entrepreneurs find visibility online by building strategies that made them seen, heard, and understood.
Over time, I noticed a shift. Marketing became louder, faster, more automated - and less human. The audience I knew best [women over 45] were being overlooked, even though they were more active, vocal, and powerful than ever.
Today, I bring a mix of psychology, storytelling, and strategy to every brand partnership - helping businesses rediscover the power of being real.
Marketing evolves. The need for authenticity doesn’t.
my story
CONVERSATIONS THAT TURNED INTO CONNECTIONS
YEARS IN DIGITAL VISIBILITY & MARKETING
years of business experience
why you should work with me
my approach
I'm so glad you're here, stick around, there's so much to see!